Conclusions

Conclusion

‘Involuntary musical imagery (INMI)’ or earworm pieces are unique and individual because it relates past musical experiences or memories. However, most of the earworm piece often be the song that has a lot of advertisements. As I wrote in this research, advertisement was viewed as a trigger that makes music, songs, and jingles recall easily. 

Surprisingly, this study found that most Thai people do not understand the word classical music. They think that classical music could be anything that was played by an orchestra such as Disney's songs. Also, they assume classical music as the 70s-80s pop music, even if Thai traditional songs. The group of people who can categorize the classical music genre correctly is a group of a musician or a person who had formal training in music education.

Limitations of the Study

1. This questionnaire can only study the surface of earworm experience, not deep enough to link with music cognition or study of memory systems.

2. In my opinion, 405 respondents still not enough. This is a very miniature study of something very broad, and I want to explore more in my future research.

Future Research

1. How do earworms relate to musical trends and to the business of music? 

2. How Thai people think and have thoughts about classical music, and how we (as a classical musician in Thailand) can engage people to know more about classical music.

3. What is the difference between Involuntary Musical Imagery (earworm) and Echoic memory –the sensory memory that registers specific auditory information (sounds). 

4. (Music Lesson Observation) Will children be able to understand and comfort with their instrument more if we introduce music without playing and have their moms and dads participate more in class?